Wednesday, July 13, 2005

Fox News Rating Plummet.

Since the 2004 Presidential Election, the Fox News Channel has seen it’s ratings plummet within the prized 25-54 age bracket. From October 2004 to April 2005, FNC’s ratings have dropped by 58%.

5 Comments:

Blogger MiamiMiami said...

Still beating CNN however....

10:58 AM  
Blogger MiamiMiami said...

Oh my God!!!

July Ratings: Fall Into The Gap
Did you think network morning shows were the only programs with a vested interest in the gap? Think again. "FNC Continues to Widen The Gap With CNN," the network's press release says. It cites two widening gaps:

Total day averages: FNC: 988,000 / CNN: 436,000 / MSNBC: 201,000

> "The gap between FNC and CNN in Total Day viewership was 127%" in July -- "a 46% increase since January 2005."

Primetime averages: FNC: 1,913,000 / CNN: 713,000 / MSNBC: 280,000

> "The gap between FNC and CNN in Prime Time viewership was 168%" in July -- "an 85% increase since January 2005."


Source Mediabistro.com

11:40 AM  
Blogger Alva Goldbook said...

Media Bistro is reporting that April '05 marks the sixth consecutive month where FNC's ratings have declined versus prior month in M-F, primetime P25-54'" The demographics break down as such:
Oct. 04: 1,074,000
Nov. 04: 891,000
Dec. 04: 568,000
Jan. 05: 564,000
Feb. 05: 520,000
March 05: 498,000
April 05: 445,000

From the previous year FNC's weekday primetime demo average declined by 25% while CNN has increased 27% from the same time period. Furthermore, ABC and CBS continues to lead FNC in primetime viewership.

7:27 PM  
Blogger MiamiMiami said...

MAybe you missedthis part of the post where it says...

"The gap between FNC and CNN in Total Day viewership was 127%" in July -- "a 46% increase since January 2005."

It says July not April. Sorry....try again.

9:09 PM  
Blogger MiamiMiami said...

Interesting that you tried the same tactic that Michael Moore uses. Only show the part you want to. Here is the entire report from Mediabistro.com

FNC's 25-54 Prime "Downward Spiral"
April '05 marks "the sixth consecutive month where FNC declined versus prior month in M-F, primetime P25-54 (every month since Nov '04)," CNN's press release says. The 25-54 demo is coveted by advertisers. One insider called it a "downward spiral."

FNC still has more demo viewers than CNN, though (443k vs. 304k in April). Here are FNC's month-by-month weekday primetime averages in the 25-54 demographic:

Oct. 04: 1,074,000 / Nov. 04: 891,000 / Dec. 04: 568,000 / Jan. 05: 564,000 / Feb. 05: 520,000 / March 05: 498,000 / April 05: 445,000

> Also: In April 2005, FNC's weekday primetime demo average decreased 25% compared to the year-ago, while CNN increased 27%.

Which means that regardless of this "downward spiral" you wish to point out, (as if it were indicative of anything more than the fact that we Americans like to change the channel a lot) the fact is Fox News Channel still is beating the pants off of CNN. You are using information from April of 2005. I presented information from July (you know last month).

Spin spin baby!

9:17 PM  

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